I don’t know why, but I was expecting something truly amazing with
the release of ECCO’s new BIOM shoe. How could I not? Their
thebiomproject website shouted “everything you know about shoes is
wrong”. Although just a few weeks back they changed their copy to, well,
better reflect the final product. Perhaps for their existing product
line, they feel Biom is a breakthrough.So I must say that I’m
deeply disappointed with the Biom shoe. I was hoping that this touted
‘anti-shoe’ was going to really shake up the industry, and bring a well
designed and functional transition shoe to market. I guess we’ll just
need to wait until Skora Footwear launches in the next year. But I digress. Take a look at a few image shots from the clip.How
could so much go wrong when they went to the trouble of enlisting a
“world renowned bio-mechanist” to assist in the design and development? I
have one of two theories. One, they heard what the chap had to say and
thought, “oooh, if we follow his advice, it won’t be a normal shoe…” and
thus returned to a safe (err… unsafe) shoe design. Or, maybe the expert
(like many unfortunately that study feet or biomechanics) seek to find
possible flaws with human feet and gait instead of stepping back and
seeing how perfect they really are, barefoot.
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