Smart Footwear
On Wednesday, Nike announced an expansion of its digital footwear line
and introduced their Nike+ line which allows both professional and
recreational athletes to measure performance. The Nike+ Basketball and
Training shoes come equipped with a new Nike+ Pressure Sensor that
collects data and sends it to a smart phone, allowing customers to see
results previously only viewed in the research lab.The sensor comprises four different sensors placed in the sole of the
shoe in locations at the toe, ball, and heel of the foot. This allows it
to measure pressure and acceleration, thereby enabling it to provide
statistics like vertical jump, speed and power: different metrics that
the company will deliver customers, “previously unknown information about either their workout or their game.”
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