Skechers Footwear
Robert Greenberg built two shoe companies from the ground up,
each of which became a major player in the competitive footwear industry.
His first creation was L.A. Gear, which capitalized on the aerobics craze
of the 1980s. When L.A. Gear started going under, Robert and his son
Michael were forced out. The Greenbergs quickly rebounded and started
Skechers—a word which, appropriately, was street slang for someone
who could not sit still. The company marketed a wide range of affordable,
trendy footwear to 12- to 24-year-oldS.
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