Comic world: Expressions Footwear

Sunday 8 July 2012

Expressions Footwear

Fireman's sense of timing and ability to predict marketplace trends assured his rapid success when he spotted the J. W. Foster & Sons Reebok shoes, which had been made by hand for elite runners since 1950. Seeing the potential of the Reebok brand name, Fireman persuaded Foster & Sons to sell him the American distribution rights to the shoes. The introduction of Reebok shoes to the U.S. market was not successful at first. The company faced strong competition from other